Target Industries
Target industries for the Bartlesville area were identified from a study by Garner Economics, completed for the BDC in July 2010. Garner selected five industry targets that best match the unique competitive advantages in Bartlesville to the needs of particular industry sectors. Each sector has a record of above-average wages and participation in commercial activities that are expected to create wealth in Bartlesville. These five targets offer opportunities across several non-competing sectors, affording a means to diversify economic development strategies and avoid risky overconcentration.
| Bartlesville Optimal Targets | ||||
| Technical Environmental Services | Distribution & Logistics | Shared Back-Office Services | Instrumentation Control Systems | Tourism Development |
|---|---|---|---|---|
| Subsector Targets | ||||
| Environmental Consulting Services | Freight Packing & Logistics Services | Office administrative services | Electronic instrument manufacturing | Cultural Tourism |
| Scientific research and development services | General warehousing and storage | Payroll & Bookkeeping Services | Industrial valve manufacturing | Destination Tourism |
| Geophysical surveying and mapping services | Refrigerated warehousing and storage | Computer systes design and related services | Electrical equipment manufacturing | |
| Laboratory Testing Services | General wholesaling | Engineering services | ||
| Self-employed Entrepreneurs | ||||
Technical/Environmental Services
Bartlesville is well positioned to leverage its local expertise in specialized energy-related research & development with the growing demand by government and private industry for technical/environmental consultation, interpretation and analysis. This industry lends itself well to self-employed entrepreneurs who can capitalize on skills developed within previous corporate employment.
Major Activities and Services
Provide advice to businesses and governments on environmental issues, such as the control of environmental contamination from pollutants, toxic substances and hazardous materials. Identify problems, measure and evaluate risks and recommend solutions. Provide advice and assistance to businesses and other organizations on scientific and technical issues. Gather, interpret, and map geophysical data. Locate and measure the extent of subsurface resources, such as oil, gas, and minerals. Perform physical, chemical and other analytical testing services for commercial purposes. Much of the testing in this sector involves the maintenance of environmental, industrial and product standards and government regulations.
Rationale
- High local industry and occupational specialization
- Unique energy industry network/cluster
- Presence of ConocoPhillips research & development operations.
- Petroleum & Chemical Engineering Programs at University of Tulsa, University of Oklahoma Norman Campus, and Oklahoma State University-Main Campus
- Applied Technology program at Rogers State University
- Business incubator at Tri-County Technology Center for entrepreneurial development
| Technical/Environmental Services - U.S. Overview | ||||
| Industry | NAICS Code | 2010 National Employment | 5-Year Projected Change | National Earnings per Worker |
|---|---|---|---|---|
| Environmental consulting services | 54162 | 164,944 | 21% | $55,511 |
| Scientific reasearch & development services | 5417 | 694,456 | 13% | $106,884 |
| Geophysical surveying & mapping services | 54136 | 23,498 | 21% | $68,264 |
| Laboratory testing services | 54138 | 152,641 | 7% | $73,457 |
| Source: Economic Modeling Specialists, Inc. |
Shared/Back-Office Services
Bartlesville has a competitive advantage in performing various high-end Shared/Back-Office Services activities that are typically outsourced by firms seeking particular cost-savings or local expertise. Currently many industries are in a period of significant economic transformation; seeking fresh strategies and new efficiencies. The presence of ConocoPhillips IT services, high occupational specialization, and Bartlesville’s unique geographic location all support Bartlesville as an attractive location for this industry.
Major Activities and Services
Provide a range of day-to-day office administrative services to clients such as assistance with financial planning, billing and record keeping, personnel, and in physical distribution and logistics. Provide expert advice and assistance in the fields of writing, modifying, testing and supporting software to meet the needs of a particular customer. Provide outsourced payroll services for clients' employees, as well as basic bookkeeping services.
Rationale
- Existing local industry and occupational specialization
- Relatively low labor and land costs
- Nonurban location, reduced exposure to interruption
- Computer Science, Business Administration and Business/Commerce programs at Oklahoma Wesleyan University
- Business Information Technology programs at Rogers State University
| Shared/Back Office Services - U.S. Overview | ||||
| Industry | NAICS Code | 2010 National Employment | 5-Year Projected Change | National Earnings per Worker |
|---|---|---|---|---|
| Computer systems design & related services | 5415 | 2,386,109 | 19% | $88,955 |
| Office administrative services | 56111 | 747,413 | 15% | $54,055 |
| Payroll & bookkeeping services | 54121 | 1,465,608 | 9% | $50,214 |
| Source: Economic Modeling Specialists, Inc. |
Distribution & Logistics
Bartlesville’s accessible and central location, growing workforce, along with the presence of a nearby Wal-Mart distribution center suggest that industries involved in Distribution & Logistics would find the area particularly attractive.
Major Activites and Services
Distribution of durable & non-durable products. Operate merchandise warehousing and storage facilities. Provide consolidation of freight consignments, trade document preparation, packing, crating and otherwise preparing goods for transportation, and logistics consulting services. Operate refrigerated warehousing and storage facilities.
Rationale
- Access to US Highway 75
- Location near Tulsa and Tulsa Airport
- Successful existing Wal-Mart Distribution Center
- Growing retail workforce, likely attracted to higher-paying and more stable positions
| Distribution & Logistics - U.S. Overview | ||||
| Industry | NAICS Code | 2010 National Employment | 5-Year Projected Change | National Earnings per Worker |
|---|---|---|---|---|
| Freight packing & logistics services | 48899 | 29,932 | 2% | $41,724 |
| General warehousing & storage | 49311 | 612,628 | 9% | $42,787 |
| Refrigerated warehousing & storage | 49312 | 55,201 | 4% | $46,609 |
| General wholesaling | 42 | 6,329,368 | 3% | $73,158 |
| Source: Economic Modeling Specialists, Inc. |
Instrumentation/Control Systems
Instrumentation/Control Systems are developing into a manufacturing sector requiring both production and technical expertise. Private industry and government are demanding more accurate electrical/mechanical means for measuring, monitoring and controlling systems and products. Bartlesville’s existing energy expertise, industrial sites, and growing workforce are well-suited to meet this industry’s demands.
Major Activities and Services
Manufacturer of measuring, and control instruments. Manufacturer of a variety of industrial and fluid power valves. Manufacturer power, distribution, and specialty transformers; switchgear and switchboard apparatus; relays; and industrial controls. Specialized development, design and utilization of instrumentation and control processes.
Rationale
- Existing local industry and occupational specialization
- Unique energy industry network/cluster
- Machine Tool/Machinist Program at Tri-County Technology Center
- Applied Technology program at Rogers State University
- Existing industrial sites
- Growing retail workforce, likely attracted to higher-paying and more stable positions
| Instrumentation/Control Systems - U.S. Overview |
||||
| Industry | NAICS Code | 2010 National Employment | 5-Year Projected Change | National Earnings per Worker |
|---|---|---|---|---|
| Electronic instrument manufacturing | 3345 | 422,708 | -1% | $99,430 |
| Industrial valve manufacturing | 332911 | 24,668 | 2% | $68,892 |
| Electrical equipment manufacturing | 33531 | 143,786 | -10% | $74,607 |
| Engineering services | 54133 | 1,048,598 | 13% | $87,548 |
| Source: Economic Modeling Specialists, Inc. |
Tourism Development
Bartlesville has a unique set of historic/cultural assets which can be developed into a significant economic contributor. Tourism also has the ability to offer balance to the local energy-dominated economy.
Tourism Market Trands
- Aging baby boomers seeking new domestic venues
- Increase in demand for historic/cultural venues
- Interest in authentic experiences
- Fatigue with packaged theme park experiences
- Demand for safe nonurban drive venues
- Increase in international visitors seeking unique American experiences
- Post-recession repositioning to capture new consumers as incomes return
Bartlesville's Unique Position
- Truly unique “one-in-the world” attractions, such as:
- Woolaroc Ranch, Museum, Native American Heritage Center and Wildlife Preserve
- Phillips Petroleum Company Museum
- Price Tower
- Access to a growing flexible workforce
- Central location, interstate and airport access
- Community leadership and support